Thursday, September 23, 2010

Juhu Beach Cleanup Drive

Indian Development Foundation team in collaboration with Dominos Pizza Ltd., Standard Chartered Bank, Morgan Stanley, NSS Volunteers from Mumbai University, Students from Vivek College of Commerce, Goregaon (W), Atharva College of Engineering, Malad (W), Podar International School, Santacruz (W), Volunteers from various Schools/ Colleges/ NGOs/ Corporate bodies in Mumbai joined hands with Municipal Corporation and various agencies and school students in cleaning Juhu Beach during the morning hours of 23rd Sept. 10.

Like every year, Indian Development Foundation (IDF) took the lead to cleanup Juhu Beach the morning after the Ganpati immersion.
Mumbai's most popular festival, Ganesh Chathurthi came to an end on Wednesday. Several thousands of Ganesh idols were immersed in various beaches in Mumbai. The after effect of this festival could be seen in various beaches with piled up flowers, coconuts, plastic bags, food packets and litters left behind by the festival revellers. There were also several idols on the beach which were brought by the waves after immersion.

Juhu Beach Cleanup drive received immense support from school and college student groups, NCC and NSS volunteers in Mumbai along with several NGOs and corporates lending hand to BMC in clearing the after-effects of idol immersion.
We could see more volunteers turning up every year to participate in the cleanup drive and feel happy in doing their social responsibility, expressed Dr. Narayan B. Iyer, CEO, IDF. I am happy to see executives and leaders from corporate world shouldering responsibility with young students to keep our Juhu Beach clean, he added.

The total effort by the volunteers from various sectors is appreciative and we could see juhu beach with sparkling yellow sand once the debris strewn is removed, Pratik Shah from Standard Chartered Bank expressed. The awareness on eco-friendly festive celebration has helped in the reduction of litters this year, he added.

My team has done an excellent job by participating in the post Ganpati visarjan cleanliness drive, said Mr. Raj Shahi, Regional Manager of Dominos Pizza Ltd., who led 100 volunteers from his Mumbai unit. We have been participating with IDF in such cleanliness drive as it is our social responsibility to protect our beach and keep it clean, said Yogesh Sood from Dominos.
The joint efforts of volunteers made it easier for the municipality to clear tonnes of debris from the juhu beach. It is our duty to keep our beaches clean and ban usage of plastic items, NSS volunteers, Rajnikant and Narayan Acharya expressed.

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