Thursday, February 9, 2012


Indian Development Foundation (IDF) a leading national NGO working for health, education and development launched the historic national campaign of Clean India Movement at Malwani, the Asia’s second biggest slum, North Mumbai on 08-02-2012.

Gandhian and leprosy crusader Dr. ARK Pillai felt happy launching the nation-wide clean India movement and exhorted the citizens of the country to observe and promote cleanliness habits wherever they are. `My Malwani Mast Malwani’ launched at Asia’s second biggest slum is the first phase of clean India movement.

India has developed in many ways and that too notably, but the mindset of average citizen in the matter of cleanliness is lamentably not geared up properly. It is unclean everywhere and there is no perceptible sensibility to adopt steps to a clean environment. India ranks too low among the developing and developed nations in the ‘Cleanliness Level’ scale. Such a national movement on cleanliness is the need of the hour, expressed Dr. Pillai, founder President of Indian Development Foundation while flagging off the movement.

India can no more afford to be called a country of dirt and squalor, we all must come together for a "Clean-India" status. Though it is a massive effort, there is a need to take necessary steps on war footing to provide a clean environment for a healthy living and it is time to do something concrete that gives our country a clean environment. Every student, teacher, parent, worker and in fact everyone should observe and promote cleanliness as a way of life. This will certainly reduce the incidence of many disease including communicable diseases. These national agenda were echoed by Rotarian Lata Subraidu, District Governor Elect 3140, Prabhu Radha Krishna Das from ISKCON, Lion Simson, Principal, Holy Angels School, Feroz Shaikh, Chairman My Malwani Mast Malwani and many educationists and celebrities who were gathered at the event.

Clean India Movement – Indian Development Foundation (IDF) Initiative

Indian Development Foundation (a national NGO), with the help of other like minded NGOs, is spearheading a comprehensive clean-up programme to be rolled out on a nationwide basis over a period of time. For the first pilot, IDF is targeting the second largest slum in Asia – Malwani (Mumbai). Post the success of the pilot, similar programmes will be replicated in other parts of India. The CLEAN INDIA MOVEMENT-Malwani was launched on 8th February 2012 at 4:00 PM at Mhada Ground, Malwani, Malad (W), Mumbai.

The entire film industry from all disciplines - Iqbal Khan, Sushant Singh, Tanu Vidyarthi, Longinus Fernandes and Sumeet Kaul - came forward to participate in the Clean India Movement launch.

Awareness campaigns/ skits/ street plays/ essay writing/ drawing competition and projects like induction of Student Clean Champions was adopted to bring focus on benefits of sustainable cleanliness to the slum communities. Over 50 street plays on Clean India Theme were played by NSS, NCC and volunteers from Usodeum Performing Arts.

Over ten thousand volunteers, residents and school students thronged to the ground to commit their support for the national movement.

We are confident of getting positive support for this national movement from every corner. Once we get success in this programme, we will be replicating the model in different parts of India, said Rotarian Aunali Rupani, Dr. Narayan B. Iyer and Wg. Cdr. S. Balasubramanian.

The event was supported by Indian Overseas Bank, Halliburton, Varun Industries Ltd and Rotary International.

Indian Idol fame Mohit Lalwani kept the entire crowd in good move with his musical numbers. The students cheered up the national movement and pledged all support for making India a clean place.


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